Apple’s retail store construction team are building that rarest of thing - and Apple retail outlet that will never really sell a Mac, won’t attract any Windows switchers, and never serve a customer.
Because it’s a movie set.
IFOAppleStore reports that teams from Apple’s store building contractor are building a partial store set inside a sound stage for the filming of an unknown movie.
Construction is being carried out by Shawmut Design and Construction at the Burbank Studios. The website observes: “Apple’s stores have become an icon representing technology, cutting-edge architecture and the social scene, and could be used in a film in many different ways.”
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