WhiteWall is bringing its professional printing service from Germany to the UK. We caught up with Whitewall's Jan Seewald to go over the service it offers, and what it hopes to bring to the UK creative community.
"We're dealing with photographic artists" explained Jan. Whitewall is responsible for printing most of the editions displayed, and sold, in LUMAS contemporary art galleries in Germany, Paris, and New York.
"We started out with LUMAS five years ago" explains Jan, "and we still roll hundreds of prints every day for LUMAS." But Whitewall decided a few years ago to open its professional printing service to a wider public.
We're geared up to the professional and amateur market, explains Jan. What we do is really high quality prints in professional finishes. finishes.
The finishes range from direct prints on aluminium backing, or behind acrylic glass to real photo prints with with a silicon layer behind aluminium backing or acrylic glass; the company also offers a range of frames, boxes, and also pegs that turn pictures directly into photo frames.
They also have a variety of print techniques and paper options: Lambda prints on Fujicolor, Oc Lightjet prints on Kodak Pro Ulatra Endura, to UV Art Prints.
They're also fairly adept at turning out custom prints and can do just about anything between 9x9cm up to 6 meter fabric prints. "We can also do interesting dimensions, widescreen prints and so on. We do everything from individual prints up to whole gallery exhibitions".
Another area where Whiteall is interesting is the shipping. "Shipping damage is down to 0.1 per cent with us" says Jan Seebald, "we started out at 12 per cent but worked really hard to improve our shipping". They did this by using the CRC cutter to not just cut the prints, but also to cut the packaging for each print individually.
The company has launched its Website in the UK, although prices are still in Euros and shipping pricing has yet to be confirmed. Pricing is in reach of the average customer though, from 10 for a photo print on acrylic glass and 5 on acrylic glass, although if you start going up to poster sized pictures on aluminium with acrylic the pricing can go up to 500.
It seems to us a good way to go about turning great photographs into artworks, however. More information can be found online at WhiteWall.com.
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