Microsoft is taking the Windows vs. Mac fight to new levels, by placing its own kiosk directly outside the Apple at the Bullring shopping mall in Birmingham.
The Kiosk enables users to record their own "I'm a PC" segment that may be used in an upcoming UK campaign. This will be based upon a similar ad that recently appeared in the US. The campaign is now entering a new phase, where it accepts user uploads and submissions rather than professional-chosen spokespeople, says Electronista.
Neither Apple or Microsoft has commented on the placement, although it is clearly part of a wider strategy by Microsoft to counter Apple's successful I'm a Mac ads.
What is also unclear is whether this is a one-off strategy, or whether the idea of placing kiosks outside Apple stores will be rolled out to other Apple stores. To this end, Macworld is asking its UK-based readers to keep an eye out for Microsoft booths outside Apple stores in the UK. Please email us with any information and pictures of any Microsoft "I'm a PC" booths.
Microsoft's I'm a PC booth outside the Apple store in Birmingham
Image courtesy of AppleInsider
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