By now, we're all familiar with Apple's culture of control. Particularly when it comes to the App Store, the crew from Cupertino is famous for its frequent rejections and vague explanations. The process can make the satirical comparisons of Apple and a communist regime seem pretty reasonable at times.
Apple has apparently just forbidden a developer from using the word "Android" in his app's description. The message: Drop the A-word, or drop your application.
Apple and App Store Bans
Apple's heavy-handed use of the rejection stamp has hit everything from podcasting programs to breast-oriented offerings. If there's one company that knows the feeling of being banned, it's Google.
Apple banned Google's Google Voice app from its App Store last year, a move so strange-looking that even the FCC questioned it. Apple, according to documents made public as part of that investigation, said the app "duplicated the core dialer functionality of the iPhone."
Apple also waved away Google's Latitude app, reportedly claiming it was too similar to the iPhone's built-in Maps application and could offer features not found in the native program.
This stance, however, has taken another turn. Tim Novikof, the developer of the Flash of Genius app, says he tried to submit his program to the App Store with a mention of its success in Google's Android Developer Challenge. The Developer Challenge is an annual contest that seeks to honor the most innovative and useful new mobile apps.
The Flash of Genius app was a finalist in the Challenge, and Novikof thought including that information in the description could help illustrate the program's value and increase its iPhone-based sales. Apple evidently didn't agree; Novikof says he received a notice from Apple's app approval department that stated the following:
"While your application has not been rejected, it would be appropriate to remove 'Finalist in Google's Android Developer's Challenge!' from the Application Description.
"Please log into iTunes Connect to make appropriate changes to the Application Description now to avoid an interruption in the availability of Flash of Genius: SAT Vocab 2.2 on the iPhone App Store."
To be clear, the developer himself doesn't appear to feel so strongly about the matter (either that, or he's afraid that expressing dissent could get him axed from Apple altogether). The app sells decently without the mention of the Android Developer Challenge in its description, Novikof says, and he's willing to leave well enough alone.
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