UK agencies can now bid for Apple's global search account, after Apple began a tender. The agency that wins the bid will be in charge of managing paid search activity for the entire range of brands by Apple, including: the iPad, iPhone, iPod touch and Mac laptops.
The contract for the search work is currently held by search agency eSearchVision. eSearhVision describes itself as a search engine marketing agency, offering paid search management technology. It offers search tracking and campaign analysis.
This new move to have a new agency work on the search team comes just after Apple launched its iPad ad campaign in the US.
The first iPad advertisement was broadcast during US coverage of the Oscars this March. The 30-second advertisement showed the iPad being used, and an example of it's applications including: Photos, iTunes, Safari and Mail.
We much prefer the E4 spoof of the iPad - ePad - which you can watch on YouTube.
The new iPad will be available in the UK at the end of April, a month after it was released in the US, where it will go on sale, in store, on 3 April.
Ultravox tour and Vienna for no.1 campaignRumour: Apple iPad to start from £389 in the UK
