Apple seems set to continue to outgrow competitors in the PC industry, kicking against prevailing market conditions, a Credit Suisse analyst explains.
"We believe Mac performance is due to several unique drivers that were not present in prior downturns. We anticipate that Apple will continue to grow at a multiple of the overall market for many years to come," Credit Suisse explained.
"First, Apple has successfully reduced the perceived and actual switching costs for Windows users looking to adopt the Mac platform. Second, Apple's support of the Intel architecture has leveled the playing field in terms of speeds and feeds comparisons between Macs and PCs.
"Finally, Apple's successful retail strategy has broadened the availability of Mac products and given Apple more control over the critical computer-selling process. Users can now explore the advantages of the Mac platform with highly trained Apple sales reps," Credit Suisse writes.
The analyst firm holds a $200 target price on Apple stock.
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