Apple NYC SoHo retail gets loud noise complaint

Apple's retail store in New York's fashionable SoHo district has been slammed by neighbouring businesses and residents for causing too much trouble.

A lower Manhattan residents' group has lodged a lengthy complaint against the store, complaining about loud parties, huge crowds, illegal night-time construction work and a host of other "late-night disturbances", reports 9to5Mac.


The recent live performance by the Jonas Brothers was the final straw, prompting SoHo Alliance director Sean Sweeney to complain the band: "Attracted thousands of young teenage girls who screamed incessantly on the street for hours for their idols, blocking traffic, injuring one resident in the crush, and inconveniencing scores of other people and businesses."

Some elements of the Apple lifestyle also get a special mention in the complaint, with Sweeney moaning that all night vigils by Apple fans awaiting new products give the neighborhood, "the appearance of a homeless encampement."

"A classic example, at the end of the day, of the NIMBY (Not In My Back Yard) type in full effect," notes 9to5Mac.




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